Zander Mukanos serves as the Creative Director of Brand Strategy for BZP Group, where he leads visual, digital, and strategic marketing initiatives. From directing the photo and video content of each listing to curating BZP’s digital presence across social media and online platforms, Zander plays a pivotal role in shaping how the brand is seen, experienced, and remembered. He also identifies new ways to connect BZP with forward-thinking opportunities that expand the team’s reach and reputation in the luxury real estate space.

His focus is not only on maintaining excellence but on pushing BZP toward the forefront of modern real estate branding. He is actively building one of the most dynamic and recognizable digital presences in the industry—one that reflects the design-forward, story-driven nature of the homes BZP represents. From content ideation to brand partnerships, Zander brings a strategic yet aesthetic lens to everything he touches.

Outside of real estate, Zander is the founder of Myneral, a wellness brand seeking to change the way people interact with daily positivity through tech-enabled products designed to encourage mindfulness and emotional well-being. He also co-founded Better Buy, a browser extension helping consumers make more ethical and transparent shopping decisions by grading products on sustainability, health, labor practices, and value. These ventures reflect his deep commitment to building mission-driven brands that create meaningful impact.

Zander has organically grown brand audiences into the hundreds of thousands and generated tens of millions of social media views through thoughtful storytelling, elevated visual direction, and emotionally resonant messaging. With a proven track record across wellness, lifestyle, and real estate, he continues to merge strategy and creativity to build standout digital experiences.

He graduated magna cum laude from the University of Southern California’s Marshall School of Business with a degree in Business Administration, specializing in Entrepreneurship and Innovation. Zander also brings a strong background in art and interior design, having worked with leading designers and contemporary artists to create spaces and experiences that are as intentional as they are beautiful.

In his free time, Zander enjoys playing hockey—often hitting the ice with teammate and BZP founder Brandon Piller—as well as spending time outdoors, recharging through movement, nature, and inspiration from the world around him.